INTERNATIONAL RECOGNITION OF OLIMPIC CENTER JAHORINA FOR THE “THOUSAND SKIES FOR OUR CHILDREN” CAMPAIGN

The Olympic Center Jahorina proudly announces that it has been awarded the prestigious international prize by the International Ski Federation (FIS) for the most creative celebration of World Snow Day. The award was given to the Olympic Center for its traditional “1000 Skis and 1000 Helmets” campaign aimed at making skiing accessible to all children regardless of their family’s economic status, as well as promoting nature and true values. A large number of children received their first skiing equipment at the ceremony organized on the occasion of World Snow Day, held in cooperation with TechnoAlpin. The World Snow Day organizers recognized this event as the most creative, and despite strong competition, this prestigious award went to the Olympic Center Jahorina.

On this occasion, the director of the Olympic Center Jahorina, Dejan Ljevnaić, stated: “This international award symbolizes the outstanding contribution of OC Jahorina in promoting winter activities and preserving snow sports, and I am very pleased that the International Ski Federation has recognized that. The primary goal of the ‘Thousand Helmets for Our Children’ campaign, as well as the ‘Thousand Skis for Our Children’ campaign, is to bring children back to a healthy lifestyle and physical activity, moving away from phones and computers and “virtual world”. In addition to the opportunity to learn about the nature and environment in which they live, children have the opportunity to develop their self-confidence, social skills, and family relationships. Cultivating and fostering a love for the mountains is something that we aim to develop in our children. I want to take this opportunity, while I am the director of Jahorina Olympic Center, to make skiing accessible to every child, so that it is not a privilege reserved only for those who have the money. So far, we have distributed over 500 skis and helmets through these initiatives, and I can say that this is just the beginning. This recognition is an additional incentive for all employees at the Olympic Center to work even harder to create new skiers. The next phase is a ski camp where children would have significantly lower accommodation prices than in hotels, as well as all accompanying services.”

World Snow Day is celebrated every year in January, and OC Jahorina has been an essential participant for six years already.

(1) OC Jahorina – World Snow day 2023 – YouTube